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BEHIND THE SCENES AT HELGSTRAND DRESSAGE

BEHIND THE SCENES AT HELGSTRAND DRESSAGE

05. Apr. 2018. // Team Kingsland

We arrive at the property of Helgstrand Dressage, home and workplace to Andreas and Marianne Helgstrand, and approximately 70 employees. At eight in the morning, the weather outside is cold and grey, as King Winter has decided to make a quick return to everyone’s annoyance. Inside the stables and the arena, we feel an atmosphere quite to the contrary.

It’s a buzzing morning, much like every morning we presume, as each and every horse needs their individual care. Some are being ridden, some are taken out to their paddocks. Some are receiving wellness treatments in horse spas and others are on their way to the walker.

The common denominator for every equine here, is just pure beauty. We are almost stunned as we watch one horse after the other pass in the arena. Shiny, dancing creatures with so much power we are almost blown away.

We have Dear reader, arrived in horse heaven!


We take a minute to watch the young horses in the arena and can´t help stopping to pet the ones being groomed in the halls. Just a minute more, to soak it up before returning to our real purpose here at Helgstrand Dressage.

At Helgstrand Dressage we get a warm welcome and everyone is smiling at us. One of 41-year-old Andreas Helgstrands many values are to create a nice atmosphere for visitors at this impressive place. He started out as First Rider of Blue Hors Dressage, and also had an adventure in Norway before starting his own business here in Vodskov, Denmark. His vast experience in the equestrian world, has come from hard work and determination.

Hard work pays off and has given Andreas two individual Silver medals from WEG in Aachen in 2006, he was gold medallist four years in a row in the Danish Dressage championship (on 4 different horses!) and won the team bronze medal in the Olympics in Hong Kong in 2008. Just a few highlights to mention on a long list of merits.


We meet up with Marianne, who quickly shows us to the arena where we are doing our shoot. A huge arena, white and clean, with perfect lighting for us to film in.

Here they have set up coffee and snacks for us and prepared everything so nicely. While we run around looking for our stuff that came the day before from our ware house, Marianne is off to the staffs’ daily morning meeting.

Meanwhile, we start the next step in shooting for our newest film. What we are her to do, is to capture our exclusive series of show jackets from our Master Collection.

There are jackets for all types of equestrian disciplines. With competitive prices, although not compromising the qualities. You get the best fabrics available; from Europe and made in Europe.

There are three themes. SPORTY, ELEGANT and DRESSAGE. –All “smoking hot jackets” as our Kingsland Sales Manager, would have said. Common for them all, are the high qualities and features, like 4-way stretch, water repellent surface, moisture management, fully breathable, easy treatment & quick dry. Details like KL Master 3D print, metal eyelets for ventilation under sleeves and spray dyed buttons. A KL Master metal plate on lower left

sleeve adds the perfect touch. - And when we tell you that you can wash it in the machine using gentle cycle on 30°c, - we are out of superlatives! 

We are not going to give away too much of the details, you can see that in the upcoming video, but we can reveal this much: There will be power, and you will see the ultimate fusion of show jumping and dressage. You will see some of the most beautiful horses this world has to offer, and last but not least, you will understand why these show jackets and tailcoats are made for perfection. And in our opinion, a show jacket no rider should deprive themselves of!

After intensive filming for about 5 hours, and also managing to get a quick interview with Andreas and a few of his employees, we wrap up and head for Norway again. A round trip made just under 24 hours. Full of excitement and eager to start the next step in the process.

While you stay tuned for our upcoming film, feel free to read more about the Master Collection and get to know more about the different styles.

Click HERE to read more about the styles Sila and Sampson


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